Chiap Hua International Ltd. (CHIL) is the Sales and Marketing arm of Chiaphua Industries Ltd. Headquartered in Hong Kong, CHIL manages its world-wide sales and marketing activities through its own Overseas Marketing Companies (OMC’s).

For the Asia Pacific region and the People’s Republic of China, CHIL is actively promoting its own products under the brand name, Giabo, which was launched in early 1995.The introduction of Giabo into the market is the result of extensive planning and preparation. Having made the decision to enter the consumer market with its own brand in 1989, CHIL, together with its manufacturing counterparts, designed and developed products that are unique to the Asia Pacific region. Sales of Giabo’s products are supported by a full complement of marketing activities which include Television and Print advertising. While it is still in its "infancy", Giabo is easily recognized as a premium brand for quality products that are associated with the region’s upwardly mobile consumer population.

Copyright © 1997 Chiaphua Industries Limited